About

Everyone feels beauty in nature. Nature's time sympathizes with clothes, and we design natural, non-artificial beauty.

about us

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Launched in 1975 by ShinHyung Corporation, the brand
'AbyB' inherits detailed embroidery craftsmanship and classic sensibility,
while expressing a youthful and contemporary silhouette. It is a brand that
blends classic, casual, and feminine designs through cross-coordination,
offering a more feminine and traditional style.

By reinterpreting classic sensibility in a
minimalistic way and expressing it with detailed structure,

AbyB showcases the beauty of modern women within
nature.

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A Fashion Enthusiast's Delight

"As a fashion enthusiast, I'm always on the lookout for unique pieces to add to my wardrobe. Vogue never disappoints with their stunning fashion collections."

Jessica
Los Angeles
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Delightful Seasonal Style Finds

"Shopping for seasonal dresses has never been this delightful! Vogue curates a beautiful selection of outfits that reflect the latest fashion trends."

Sarah
Miami